Case: Disney Channel's Juacas
On July 7, the Disney Channel, one of the most important children's channels on cable television and part of the giant Walt Disney Company, has launched its new series produced entirely in Brazil. More specifically in Bahia, since the series follows the adventures of its surfer protagonists during the biggest surfing championship of their lives, CAOSS.
ELEVANTE had the opportunity to conceptualize the communication of this release, as well as to execute copywrites and scripts used in the final campaign.
Get to know a little more about the campaign and about this case that we really love <3
Beginning of the campaign
Five day countdown until the show's release
Now, get to know the show and it's beautiful Brazilian scenery ;)
For more information about the show, you can go to it's official website here.